Healthy Goals Campaign
New York City Football Club (NYCFC) and City in the Community (CITC), the nonprofit proudly supported by NYCFC, launched ‘Healthy Goals,’ a new fundraising initiative to empower healthier lives for NYC youth through soccer.
The ‘Healthy Goals’ initiative will raise needed funds for community soccer pitches, as well as youth-led programs uplifting physical and mental health of local youth through the power of soccer. All proceeds raised through our Healthy Goals initiative from now through September 2023 will be allocated to CITC and be matched dollar for dollar*.
Fans can play their part and donate to our ‘Healthy Goals’ campaign by clicking here.
NYCFC is the first club within the City Football Group (CFG) network to launch its ‘Healthy Goals’ initiative. Throughout 2023, several other clubs in the CFG network will launch similar initiatives to help spread the ‘Healthy Goals’ impact worldwide.
*City Football Group Limited (CFG) will match donations to the Healthy Goals Program made between February and September 2023, to a limit of £125k for any single Club or a maximum of £500k matched globally across all CFG Clubs participating in this round of funding. For more info see the FAQ’s below.
Frequently Asked Questions
What is Healthy Goals? Healthy Goals is an initiative aimed at empowering healthier lives through soccer in New York and, over time, other City Football Group Club cities across the world. The initiative offers funding and training to support youth led soccer programs and new community soccer pitches benefitting local young people and communities.
Where will the funds raised go? All funds raised via New York City Football Club go to City in the Community Foundation, a tax-exempt charitable organisation under section 501 (c) (3) of the Internal Revenue Service Code whose principal address is at 600, 3rd Avenue, 30th floor, New York, NY 10016, United States (CITC), to fund the combination of a newly created community soccer pitch in New York with a free football project uplifting the health of local young people on the pitch. More information about City in the Community can be found at https://www.nycfc.com/community/
How is the impact measured? City in the Community conducts regular impact measurement through participant surveys, coach reports and feedback from local schools they operate in. More information about the impact is available here: https://www.nycfc.com/community/impact
How will funds be raised? City Football Group will match cash donations to the forementioned program (named ‘Healthy Goals’) on a 1:1 basis, which are made to City in the Community between February and September 2023 (so a $1 donation would be matched by City Football Group contributing an amount equal to $1)*. This is known as ‘match funding’. The overall City Football Group donation is subject to the campaign limits set out below.
How much will City Football Group contribute? Overall, City Football Group will contribute a maximum of £125,000 (GBP) to City in the Community through this campaign or £500,000 (GBP) in total for all City Football Group affiliated charities participating in the campaign between February and September 2023 (whichever comes first).
How can I donate? Money raised through participation in our NYCFC season home opener fundraising event will be allocated to this initiative. You can help support the cause by purchasing tickets to NYCFC Homecoming or auction items linked to the event or via the donate button on the NCYFC website: https://www.nycfc.com/community/. Additional opportunities to support the Healthy Goals program will be made available over the coming months, publicized on NYCFC channels.
When does City Football Group make its contribution? City Football Group will make its donation in two traunches – the first being paid no later than August 2023 and the 2nd no later than November 2023.
Does City in the Community receive any support beyond funding? Yes, City in the Community access in kind support from City Football Group and New York City FC including additional donations, staff time, volunteering, shared office services, player engagement, training for young leaders, connectivity with a global network of youth led community football projects supported through CFG’s global foundation program, and year-round advocacy on Club channels.
Will all of the money donated go directly to City in the Community? 100% of all direct donations to the ‘Healthy Goals’ initiative will go directly to City in the Community. A range 10–36% of the money raised from each NYCFC Homecoming package purchased will also go to City in the Community, and 100% of the money raised via auction items at NYCFC’s Homecoming event will go directly to City in the Community.
Will I be able to get tax relief on my donation? This will depend, amongst other things, on your personal circumstances, tax status, choice of currency and country of tax residence. Purchase of NYCFC Homecoming tickets is not tax deductible. You should seek local independent tax advice regarding the tax deductibility of any donations or purchases related to Healthy Goals.
*City Football Group’s donation to City in the Community New York for the February to September 2023 Healthy Goals match funding window is subject to an overall aggregate cap of £500,000 across all participating charities globally, and a maximum donation of £125,000 for any single charity (whichever comes first).
Any other initiatives CITC/NYCFC run between now and September may have a different donation percentage per initiative.