City Football Group and Nissan have extended their global partnership that will see the carmaker continue to be the Official Automotive Partner of the group and its soccer teams in the U.S, U.K, and Australia.
City Football Group and Nissan have been partners since 2014. The carmaker was City Football Group’s first multi-club partner, working with New York City FC, Manchester City, and the A-League’s Melbourne City FC.
Nissan will continue its high-profile presence at all NYCFC games at Yankee Stadium, at Manchester City’s Etihad Stadium and Academy Stadium, and at Melbourne City FC’s matches at AAMI Park.
“Nissan was the first ever partner of City Football Group in 2014,” said Damian Willoughby, the group’s Senior Vice President of Partnerships. “It was the first global business to understand our vision and our objectives and see the value of using our multi-club model as a way to engage their audience in different key markets around the world. It is a great endorsement of our partnership that we are extending our relationship and will continue to work closely together. Nissan is a world-class brand and has set an incredibly high standard in sports marketing. Just as Nissan stands for innovation that excites, which has run through our partnership, we are excited to see what we can create together next.”
Roel De Vries, Nissan Senior Vice President and Global Head of Marketing, Customer Experience, and Brand Strategy, said:
“With teams all over the world, City Football Group is the perfect partner for Nissan. We share an ambition to excite people everywhere, whether it’s through world-class football or world-leading automotive technologies.”