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NYCFC partnering with Snapchat & CrowdSync for Sunday’s Playoff Match at Yankee Stadium

Sunday’s second leg of the Eastern Conference semifinals at Yankee Stadium will feature two unique technological activations sure to help light up Yankee Stadium.

Starting today, NYCFC becomes the first-ever sports team to collaborate with Snapchat on a themed Sticker pack. 12 NYCFC-partnered Stickers are featured in this new playoff-themed pack, which combines classic NYC icons with emblems of near and dear to NYCFC fans’ hearts.

 

To unlock the Stickers, simply point the Snapchat camera at the below Snapcode, and press and hold on the screen until unlocked. This Snapcode will be available before the weekend on social, and in-stadium on matchday

Once unlocked, Snapchatters can choose their favorite NYCFC-themed Stickers within the Sticker drawer before sending photo and video Snaps to their friends, or posting to their Story!

There’s nothing quite like Yankee Stadium under the lights, but Sunday should provide an extra spark thanks to the first integration of CrowdSync LED bracelets in Major League Soccer history.

CrowdSync bracelets will be available for the first 15,000 fans thanks to our terrific partner, AT&T. The bracelets, which will light up in our iconic city blue, will be synced to music and video as part of a special playoff pregame ceremony. The bracelets will also be incorporated throughout the game during goal celebrations.

Be sure to #MakeItHere early on Sunday to get the atmosphere going for our Boys in Blue!

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