NEW YORK | New York City FC, the new Major League Soccer (MLS) franchise, who kicked off their inaugural season Sunday in Orlando, have announced a new sponsorship with Tri-State Ford. Tri-State Ford becomes a New York City FC Founding Sponsor and Official Truck and Sport Utility Vehicle Sponsor, as well as the Presenting Sponsor of New York City FC’s inaugural season.
Tri-State Ford will have a visible presence in Yankee Stadium for the Club’s first home season. Throughout the season Tri-State Ford and New York City FC will be participating in a number of fan activations around the New York, New Jersey and Connecticut area.
Tri-State Ford will be present throughout the community, aligning with New York City FC’s mobile marketing team and club ambassadors during the Club’s first season. These activations will help raise brand awareness and generate excitement around the Club’s inaugural season across the Tri-State area. Included will be a co-branded 2015 Ford Explorer, the official sport utility vehicle of the New York City FC, and a New York City FC branded and customized Ford truck delivering an interactive experience to fans at various fairs, festivals and community gatherings during 2015.
Tom Glick, President of New York City FC, said:
“We are pleased to welcome Tri-State Ford as one of New York City FC’s founding sponsors. We are particularly pleased that as the Presenting Sponsor for our inaugural season, Tri-State Ford is so committed to fun and exciting promotions for our fans.”
“The Tri-State Ford Dealers are proud to be the Presenting Sponsor of New York City FC’s inaugural season,” said John Billard, Chairman, Tri-State FDAF. “Its not everyday you can align with a newly created club like New York City FC that brings a high level of fan and community engagement which are key pillars for Tri-State Ford Dealers.”
