New York City Football Club (NYCFC) and Goya Foods, the largest Hispanic owned food company in the United States, have today announced the renewal of the partnership to further promote the importance of living a healthy lifestyle through sports and proper nutrition.
Since the Club’s inaugural season in 2015, Goya has been a terrific NYCFC partner and is now expanding the partnership by adding more youth clinics and becoming the presenting partner of the Healthy Hat-Trick, an educational curriculum that uses soccer to teach and encourage children to lead a healthy, active lifestyle through eating a balanced diet, exercise and setting goals. With this partnership renewal, NYCFC and Goya will be able to have an even greater impact on local youth.
To celebrate the renewal of the multi-year partnership, NYCFC and Goya launched a brand new version of the Healthy Hat-Trick curriculum for the new school year and hosted a youth soccer clinic with NYCFC defender Ronald Matarrita on Wednesday, September 19, 2018 at P.S. 49 in the Bronx. The workbook will be used in P.S. 49, and a total of 14 public elementary schools throughout the City, as part of the free in-school and after-school soccer programming made possible by City in the Community, the charity proudly supported by NYCFC.
The partnership expansion also includes:
- Four youth clinics for approximately 100 children with on-field soccer activities and workshops on the importance of education and nutrition, as well as opportunities for the children to watch NYCFC play a home match at Yankee Stadium. The clinics will be held on soccer pitches throughout New York City and at the Club’s new training facility, Etihad City Football Academy in NY.
- The second year of #MyGoyaDish, a digital campaign featuring NYCFC players and their favorite Goya dishes in addition to a social media contest where four lucky fans won an opportunity to be part of a cook-off event with Goya Chef Fernando Desa at the Institute of Culinary Education in downtown Manhattan. The winners partnered up with four team players to see who could create the best dish using Goya products.
- Hispanic Heritage Night presented by Goya Foods at NYCFC’s home game on Saturday, September 8, 2018. The match featured a special national anthem performance, one of a kind “Vamos Celestes” scarves sold exclusively at the team store as part of the City Scarf Series, City Beats playing Latin songs during half-time and a sampling of Goya products, amongst other activities. Goya Chef Fernando Desa cooked Latin-inspired dishes featured in Legends Suite at Yankee Stadium. Fans were encouraged to bring country flags to the stadium to show their Hispanic heritage pride.
Senior Vice President of Goya Foods, Joe Perez, commented:
“We look forward to a great multi-year partnership with New York City FC and the thousands of soccer fans who have supported the team from the very beginning. Goya has always believed in providing families with healthy food and supporting initiatives that will benefit the overall wellness of our communities. We believe this partnership is an ideal fit to help teach our children healthy habits and to build a foundation for a healthier future.”
New York City FC President, Jon Patricof, continued:
“We are pleased to extend our partnership with Goya. They have been a terrific Club partner and ambassador for our sport. Through our partnership, Goya has helped us to bring unique experiences to our fans and promote healthy lifestyles in the multicultural communities that we are proud to represent by bringing together healthy food and soccer.”