- JLab will become the Official Headphone Partner of 2021 MLS Cup Champions, New York City FC, and Manchester City Women’s Football Club
2021 MLS Cup Champions, New York City FC, and Manchester City Women’s Football Club have today announced a new partnership with JLab, a leading personal technology company based in the United States and available in 80+ countries globally.
The new agreement will see JLab become the Official Headphones Partner of both NYCFC and MCWFC.
An accessible and innovative brand, JLab aims to deliver high performance headphones and audio products to all soccer fans by focusing on value, authenticity and enhancing the user experience. As the #1 sport headphone brand under $100 in the US, JLab’s products vary from sport headphones to office accessories to the new GO Air POP true wireless, which were released in the UK in January.
The partnership with NYCFC further extends the brand’s established relationship within Major League Soccer in the United States and the new agreement with Manchester City Women is JLab’s first international sports collaboration.
As part of the partnership with NYCFC, the brand will lead a fan sweepstakes later this season and feature across NYCFC digital platforms. NYCFC will integrate JLab products into the Club’s matchday DJ performances at all MLS regular season home matches and other official Club events.
JLab will also feature across a number of MCWFC’s digital and social channels, in addition to bespoke content creation and in-stadia assets at the Academy Stadium.
“JLab is excited to reach the global soccer community in a meaningful way through partnerships with Manchester City Women’s Football Club and MLS Cup Champions, NYCFC. Being a ‘girl dad’ this is super exciting for not just JLab, but me personally to support women in sports. We’re excited to share the JLab experience with more soccer fans in the UK, US and internationally, while supporting a sport that is growing, just like our brand,” said Win Cramer, JLab CEO.
