New York City FC today announced Modelo as the Official Import Beer of the Club. As part of the new partnership, Modelo will serve as the presenting partner for the Club’s match on Cinco de Mayo at Citi Field.
The partnership will also see Modelo become a supporting partner of the Club’s Pub Partner Program. Through the program, official New York City FC Supporters Bars will have opportunities to host official New York City FC watch parties, receive co-branded New York City FC and Modelo items, and more. To learn more about the Pub Partner Program and participating locations, visit newyorkcityfc.com/fans/supporterbars.
“New York City FC and Modelo both strive to provide fans and consumers with a best-in-class experience while celebrating our diverse communities, making this partnership a great fit for both organizations,” said Andres Gonzalez, New York City FC Vice President of Partnerships. “We are excited to welcome Modelo to the New York City FC family as we continue to grow the love of the beautiful game.”
Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive high-quality beer to those with the Mark of a Fighter ever since. As the #1 beer in the U.S., Modelo Especial is a golden, full-flavored pilsner-style lager with a clean, crisp finish.
“Modelo is thrilled to be partnering with New York City FC as the Official Import Beer for the Club,” said Rene Ramos, Senior Vice President, Brand Activation, Constellation Brands. “We’re proud to be able to celebrate Cinco de Mayo with New York City FC as the presenting partner of that day’s match along with toasting the Club’s mark of a fighter all season long with our market programming.”
Modelo branding will also feature in-stadium at MLS home matches throughout the season, across New York City FC digital channels, and in a variety of out-of-home placements throughout New York City.
