New York City FC and Your Local Ford Stores have expanded the partnership with a multi-year deal that will focus on delivering more youth soccer programs driven by Ford as well as celebrating local heroes, including NYPD, FDNY, First Responders, current Military Members and Veterans.
Earlier this summer, NYCFC hosted the Club’s fourth annual Military Appreciation Night at Yankee Stadium with Your Local Ford Stores as the Presenting Sponsor. During the match, Ford and NYCFC surprised and paid tribute to a local military family and YES Network covered the surprise; click here to view the video.
Later on this season, NYCFC and Ford will create and deliver youth tournaments, talent centers, summer camps and soccer clinics proudly sponsored by Ford. Together, they will also host the second-annual Local Ford Classic on August 26. The Local Ford Classic is a competitive soccer match between NYPD and FDNY that will take place this year at Macombs Dam Park next to Yankee Stadium. Onsite, NYCFC First Team players will serve as celebrity coaches. Both teams will be presented with a donation, which will go to 9/11 related groups via NY’s Finest SC and the FF Sergio Villanueva Soccer Foundation.
On September 11, Ford will be the Presenting Partner of NYCFC’s First Responders Night at Yankee Stadium when the Club takes on Toronto FC.
Brad Sims, CEO of NYCFC, commented on the partnership:
“We are proud to continue our terrific partnership with Local Ford Stores who share our values of honoring local heroes. Our partners at Ford – who have been with us since our first season – help us use the power of soccer to create memorable moments for those who have served our country during Military Appreciation Night, as well as other local heroes on First Responders Night and throughout the year.”
Before NYCFC’s First Responders Night on September 11, the First Team players and coaches will visit the 9/11 Memorial & Museum on September 3 alongside the NYPD and FDNY soccer teams to pay tribute to those who lost their lives on 9/11. The teams will take part in a ceremonial jersey swap at the Survivor Tree to signify resilience and what it means to be a New Yorker and play for your City and country.