New York City Football Club has been awarded a Clio Sports Bronze Award for the 24-Hour Game at Rockefeller Center. Now in their 59th year, the Clio Awards recognize the best and most creative work in advertising and marketing.
The New York City FC entry, submitted by New York-based Creative Agency Johannes Leonardo, was selected from a pool of submissions that recognized breakthrough communications, experiential, and events to elevate sports culture throughout the year amongst teams, leagues, governing bodies, & associations throughout the world of professional sports.
NYCFC was honored alongside other globally renowned sports campaigns like Nike’s “Dream Crazy”, NBA 2K’s “LeBron Reveal”, Adidas’ “Billie Jean King Your Shoes”, AB InBev Bud Light’s “Cleveland Browns Victory Fridge”, and the Philadelphia Flyers’ “Gritty”.
Soccer industry collaborations that were recognized alongside the 24-Hour Game include Heineken x Champions League, Fox Sports x The World Cup, Inter Milan x The Masterpiece, Nike x This Is Boca, and Hummel and the Danish Football Federation’s Patchwork Of Dreams.
The Club congratulates all the fellow award winners, nominees, and individuals who worked towards the creative execution of the first-ever non-stop, 24-Hour soccer game in the heart of New York City.
The Clio Awards, founded by Wallace A. Ross, are named for the Greek goddess Clio – “the proclaimer, glorifier, and celebrator of history, great deeds, and accomplishments.”
After being founded in 1959, the Clio Awards have built on the foundation of elevating the best in television and radio advertising, to print and package design and advertising, and now the best experiential and digital creative and content that comes with the digital age.