New York City FC and sister Club and Premier League Champions, Manchester City, today announced a global multi-year partnership with Rexona to become both Clubs’ Official Personal Care Partner. Rexona operates as Sure in the United Kingdom and Degree in the United States.
Rexona was founded in Australia in 1908 and is now the world’s leading anti-perspirant brand, having joined the Unilever family in the 1930s. This new partnership builds on the market leader’s already established portfolio of relationships with sports organizations and individuals.
Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: “We are delighted to announce this new partnership with Rexona and look forward to harnessing the huge followings of the Rexona, Sure and Degree brands to engage with City fans around the world.
“Like Manchester City, Rexona has over 100 years of experience as well as a great pedigree of working with sports organizations and athletes throughout its history. We are excited to welcome these brands to the City family and look forward to working with them over the coming seasons.”
Joanna Allen, Global Brand Vice President, Rexona: “We’re excited to announce this new partnership with the champions, Manchester City. The team’s international appeal gives us a fantastic platform to reach Rexona’s global target audience. The club’s success and attractive style of football gives us the perfect platform to deliver our brand purpose, encouraging people to move more to live more, making every moment matter.
“Equally with the growth of the MLS in recent years, our U.S. brand, Degree, are delighted to be partnering with New York City Football Club in what will provide an excellent base for community outreach and activity.”
