NEW YORK | New York City FC has partnered with Sabra Dipping Company, marking Sabra’s first venture into Major League Soccer (MLS). New York City FC is the first MLS Club to play within the five boroughs and Sabra will be the Club’s first official hummus partner. Sabra, the makers of America’s best-selling hummus, will support the Club in its second season at Yankee Stadium, bringing best-in-class snacking options to New Yorkers.
Together, New York City FC and Sabra, will also enhance the fan experience in-stadium and digitally. Sabra will present New York City FC’s “Top 5 Plays of the Month” online feature. View the introductory feature here. Sabra branding will also be a regular fixture at games at Yankee Stadium, the Club’s first home, and will host a Title Night at a 2016 home game.
Ben Martin, Vice President of Partnerships for New York City FC, said:
“We are very pleased that Sabra will be part of our second-ever season. Soccer is the world’s most popular sport and we continue to see an expansive growth in popularity here in the US – and specifically in the New York City area. As with all sporting events, the experience is made even better with great food and great company. We look forward to bringing both the Sabra and New York City FC experience to our fans this season.”
Eugenio Perrier, Chief Marketing Officer at Sabra, elaborated:
“Few things bring people together as joyfully as sports. We love the way soccer has been gaining momentum in market and, with our headquarters in New York, it is wonderful to be a part of bringing this experience to a city we call home.”