New York City Football Club (NYCFC) and Tinder – the world’s most popular app for meeting new people – created a #PerfectMatch at this weekend’s NYCFC home game to celebrate their partnership stateside. The activation follows last month’s announcement of the partnership between Tinder and NYCFC, its sister Club and English Premier League champions – Manchester City Football Club – and Manchester City Women’s Football Club. The partnership marks Tinder’s first in-depth foray into the sports market and will bring together Tinder users and passionate soccer fans from New York City and around the world.
Following a weeklong sweepstakes on the Tinder platform, a #PerfectMatch winner was selected to attend NYCFC’s home match this past Sunday, April 29. The grand prize winner and their plus one received a VIP experience at the match at Yankee Stadium where they watched NYCFC defeat FC Dallas 3-1. The winning package included a behind-the-scenes tour of Yankee Stadium, credentials to watch players warm up on the field, a meet-and-greet with a NYCFC player and hospitality seats. The winning pair also got to set off the NYCFC Smoke Stacks, a symbol from the streets of New York that has become a NYCFC game-day tradition to signify the start of every match.
“We couldn’t imagine a better way to bring new people together while kicking off this partnership in New York City,” said Tinder VP of Partnerships, David Wyler. “This is the first of many money-can’t-buy experiences that we are going to give to football fans and Tinder users this season.”
Throughout the rest of the season, Tinder will work with NYCFC to provide special content for fans across digital channels and a number of in-person, exclusive experiences. In addition to hosting a “Chalk Talk,” Tinder will also become the official partner of the Club’s “After Dark” event that brings together Club fans for food, drinks and socializing outside of the stadium.
NYCFC President, Jon Patricof, commented:
“We are thrilled to begin activating this new partnership with Tinder, bringing to life special access at NYCFC games and unique experiences with our Club.”